Summary/Goal
Grow business via leads referred by an individual. A finder’s fee is paid based on a percentage of the revenue from a resulting sale. The program is aimed at sales/account reps, consultants, and any other IT professional in a position to supply solid leads.
Advantages
Relatively easy to implement
Could open doors into new, large accounts
Good potential
Challenges
Educating candidate referrers as to what constitutes a good IRI opportunity
Effective drip communications
Need succinct (1-2 page) program guide with product and opportunity overview
Implementation Resource Estimates (TBD)
Cost: Web development, Customer announcement / notification __________
Effort: Web Site lead registration form, downloadable PDF ________
Email / letters announcing program ______
Lead capture, approval, and tracking mechanism/process ________
Drip communications _____________
Develop program guide
Program Deployment Components
Lead Registration Form (web/PDF download) design: see below